Welcome to Social Search
Top search engine rankings wins business. Google claim for every pound spent on internet marketing you will on average receive seven back. It’s the cornerstone of online marketing. What few internet markers are aware of however, is the rapid rise of social search and its impact on online performance.
With almost 50% of purchases now driven by a combination of search and social media such as Facebook, Twitter, Google G+ and LinkedIn, it’s time to take a close look at how you can integrate social search into your online marketing mix.
Content Strategy and Social Search
What content strategy and social search bring to the table is that they both understand that your audience engages with your products and services at a range of touch points. They also know that your customers are often at different stages in the purchase lifecycle from stone cold to red hot and everything in between. There is no one size fits all sales message.
Acknowledging these dynamic relationships and supporting them through a social search strategy offers genuine online opportunity.
Marketing potential that we can help you take full advantage of.